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Bay Medical Chosen by Consumers as Highest Quality Provider in Research Study

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National Research Corporation Releases 2011/2012 Consumer Choice Awards

Panama City, Florida — Bay Medical has been recognized by National Research Corporation (NRC) as one of the nation’s top hospitals in the 2011/2012 Consumer Choice Awards. The award identifies hospitals which healthcare consumers have chosen as having the highest quality and image in over 300 markets throughout the U.S.

Bay Medical was chosen as the image and quality leader by consumers in the Panama City – Lynn Haven, Florida area for the past three years in a row.

Winners are determined by consumer perceptions on multiple quality and image ratings collected in the company’s Ticker survey. This study surveys over 250,000 households representing over 450,000 consumers in the contiguous 48 states and the District of Columbia. From the households surveyed, 3200 hospitals named by consumers are analyzed and ranked based on their Core Based Statistical Areas (CBSAs) as defined by the U.S. Census Bureau, with the winning facilities being ranked the highest. Bay Medical has achieved the highest ranking in the survey for three years in a row. In prior years, the Panama City – Lynn Haven, FL CBSA was not reported in the awards

Susan L. Henricks, President and Chief Operating Officer at NRC, said “The Consumer Choice Award provides a benchmark for consumers to show how important quality healthcare is to them and to their families.”

“Consumers are taking a more proactive role in their healthcare decisions and demanding higher quality. In a constantly changing healthcare industry, consumer perception is becoming more and more vital to the success of all hospitals,” Henricks said. “At NRC, we know it is imperative to learn from the patient’s experience in order to improve the quality of care. The Consumer Choice Award recognizes those facilities that are meeting or exceeding the needs of consumers – their patients.”

NRC’s Ticker Survey is the nation’s largest and most comprehensive study of its kind. No other study measures hospital performance and preferences and contains more consumer responses than NRC’s study. The study has a margin of error of + or – 0.2 percent at a national level. Co-winners are named when scores fall within the statistical margin of error for a given market.

National Research Corporation (NASDAQ: NRCI) is an industry leader, with more than two decades of experience in healthcare performance measurement and improvement.

The full results appear in the October 17 issue of Modern Healthcare and can be viewed on NRC’s website at: http://hcmg.nationalresearch.com

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